Branding Your Blog
Good first impressions are vital…
Your sales and marketing efforts will often be the first impression that potential clients have of your business. Through proper branding, your appearance and a passion for what you do will make a lasting impact on your audience. Anything you publish, post or distribute in some way must communicate that passion. People have always judged businesses with a discerning eye, but in the information age, where competing services are everywhere, passionate and professional branding is your most valuable marketing weapon.
Your website and blog are visible to your customers 24 hours a day, 7 days a week. The first few seconds that a potential customer comes in contact with your brand they will make a lasting judgement. Therefore, it is important that you have a clear and consistent brand message through all forms of media.
It is important to demonstrate a professional public representation of your company. Your client has to feel comfortable and trust your brand before they will be willing to do business with you. You must communicate to the customer your value proposition; what makes you different from your competitors. A great brand will also have a lasting impact that can assist in one of the most important forms of advertising, word of mouth.
For the most part, people will be seeking out your services for their own gain. In some way, show them that you have what they need. If you accomplish these goals with your brand image and message, you will be well on your way, to making lasting business relationships.