WordPress SEO (Search Engine Optimization)

Optimize your WordPress website for SEO

WordPress SEO may sound daunting, but it’s really not. The principles of SEO are standard across all websites, thankfully WordPress makes it easier to edit, update, and refine your website easily within your WordPress Dashboard.

SEO (search engine optimization) is a marketing strategy aimed at generating non-paid “organic” search engine results.

SEO utilizes both technical know-how of commercial search engine ranking systems and a publishers own creative problem solving to promote higher rankings for their site.

Popular search engines such as Google, Bing and Yahoo each use a combination of tools to comb, sort and display search results from across the web for their users. Understanding the basics of these mechanics is the first step to successful SEO on your website.

Commercial search engines play a major role in internet traffic.

Optimizing your site to generate higher rankings by these search engines is an important part of getting some of that traffic to your product. Each search engine has its own secret algorithm that helps them organize and display results to users, but the basic systems behind each operate the same.

Search engines offer targeted results to people looking for your services via:
Keywords

Keywords are the users means of navigating the web through search engines. Clever keywords and keyword placement throughout your content are helpful to boosting the website’s ranking. Keywords can help direct traffic your way by working as a bridge to your content. Keywords are not limited to a single word and can be a phrase or small grouping of words. It is important to utilize keywords that are relevant to your content.

Content

It’s important to create content that fulfills your visitor’s needs. Relevant content is important for visitor retention, which is taken into account when being ranked by a search engine. Content that falls in line with the initial keyword search and successfully fulfills a user’s needs can boost your sites ranking. Useful content will also heighten the chances of your site being linked to by other sites that recognize yours as credible.

Linking

Links from other websites help search engines filter useful content and pages. The links from high ranking sites help to verify your page’s integrity. That being said, quality out ranks quantity in the case of linking for SEO. 1 top ranking link outweighs 10 different links from low tier sites.

SEO is an important part of marketing your website. It is a free alternative to paid advertisement and should be the first step toward making your site easy to find for future customers. You can optimize your site by making its content easily recognizable by search engines and thematically consistent.

WordPress SEO setup is easy utilizing the Yoast SEO plugin.

While there are many SEO plugins and options available, we recommend Yoast SEO. This plugin makes it easy to view your search engine results and gives helpful hints all within the page editor.

We offer one-time or ongoing setup for Yoast SEO.

Set up your site today


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